Process Post #8: Analyzing Google Analytics

This post has been severely delayed and surprisingly, it’s not because of my procrastination habits 😮. I actually waited to do this post later than usual, as I wanted to see if my statistics for my blog would change or increase, depending how I either promoted and engaged or didn’t, with my audience.  

I believe Google Analytics is a great concept for bloggers ✮⃛( ◞´•௰•`)✮⃛  since it has many functions and utilities. For example, it shows the demographic of your audience and their behavior when they enter your site. More so, Google Analytics also shows the specific location of your viewers. With all these functions, this can help bloggers to know what their audience likes about their site.

While there are many great tools on Google analytics alone, I will admit, that I did and still find using it quite confusing ^^’. Initially, I did find analytics overwhelming as there was so many options to explore on. However, once I started playing around with it more, I became more familiar with it. Though, there are still some options that are not available to me, for example, I still don’t have access to some of the demographic data.

The daily stats of my blog throughout the month of March.

To be frank, I wasn’t too surprised when I saw a huge fluctuation of views for my blog. There’s a sudden spike of views on certain days because I had promoted my site through my Instagram accounts. I did this by linking my blog URL on my Instagram profile and I had also posted a picture on my IG account that was related to the blog post with comments encouraging people to go visit ( ◞・౪・)

Acquisition Overview for the month of March.

I was also not shocked that my site was found directly as I did give my link to some of my friends and family members and our sites have been given on a list for this course. Not surprisingly, Instagram was the main social media in which people had found my site. I did find it nice that people found my blog through Facebook though, as I had linked it on my profile and I didn’t even promote it on my wall! However, the one weird thing I found for the organic search, was that there was no specific link in which people had come across my site, in fact, it said it could not be provided 😐

There were a couple of things that did surprise me about the statistics of my blog. First of, I was completely taken aback when I found out that one of my most viewed pages was my post about Vancouver’s Catfe. If anything, I would have assumed that my most view posts would be about food as I have a huger following on my food account on Instagram than my main account in which I had promoted the Catfe post.

Demographics overview.

Another thing that surprised me was the fact that all my views came from females and I had no male viewers. I would assume that my food posts would attract at least some male viewers, but then again, my writing style and overall design does cater to girls more. So unfortunately, because I don’t have data for the ages of my viewers I can’t really comment on it. However, hypothetically, if people that were above their 20s and 30s had viewed my blog I would be surprised because my blog is mostly written for students and young adults.

The geography data.

I did like the fact that there were views from different countries. Although the ones with 100% bounce rates are more likely to be bots, I did find it nice that people from the USA were visiting and reading! When I looked at the cities of where my audience was coming from, the majority were from British Columbia such as Vancouver, Burnaby, Surrey, New West, Port Coquitlam, etc. Though there were some outside of Canada, like San Jose.

By using Google Analytics, it can help me think of ways to improve my blog (๑˃̵ᴗ˂̵)و. The major thing I want to work on is improving the engagement with my audience. I noticed that not that many people stay on my site too long , perhaps, they only take a peak at it. Hopefully, by using engagement tactics that we learned in class, I will be able to improve my blog overall.


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